A figure at a small desk in a high-ceilinged reading room, reading with the quiet satisfaction of someone who has found exactly the book they wanted; through the tall windows, crowds of other figures drift past, half-dissolving into a cheerful drizzle, their attention already elsewhere. The reader is entirely unbothered.

Audience design

A friend asked whether the proof-of-concept I had sketched on a docs page was worth actually building. I said no, for the usual reasons, and also because the page in question had been written in the specific style of a document that does not want to be read. A four-layer architecture diagram without the diagram. Ingestion, storage, correlation, presentation. Bullet lists of API names with the dispiriting authority of a railway timetable. It reads like a tender response written by a tender response. ...

May 14, 2026 · 6 min